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If you’ve followed online marketing expert Amy Porterfield for more than five minutes, you know she’s constantly tossing out actionable tips and online strategies — it’s her superpower. But as a regular listener of Amy’s podcast, I felt something shift in her several months ago. How she showed up on her show started to feel… well, different.

I wondered… is it because she’s now over 40?

Did she have a coach or confidante pushing her in this new direction?

Was she tired of hiding behind who she thought she should be, instead of who she really is?

Yes, yes, and yes.

Amy shares the pivot she’s taken in her life, both in front of the camera and behind it. Plus, hear how her friends called her out for being one Amy privately, and another when showing up in business.


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Amy Porterfield is an online marketing expert and host of the top-ranked business podcast, Online Marketing Made Easy. But before the multiple 7-figure revenues and 250,000+ loyal subscribers…she was a self-proclaimed corporate “yes” girl. She shares how the time she took notes (at a separate table, mind you) for personal development guru Tony Robbins and a table full of men working in marketing that she discovered she wanted a piece of the action.

But it wasn’t all smooth sailing when Amy decided to break out on her own. It wasn’t until she built a successful business filled with consistent clients that she realized she actually haaaaated what she was doing and made a pivot.

That brings us today when she’s killing it in the online game and even expanding her team and creating big goals for the future.

Plus, Amy shares what “Forty Thrive” means to her.

Random Amy facts: 
• She authored one of those big yellow “Dummies” books all about Facebook.
• She was named by Forbes as one of the Top 50 Social Media Power Influencers
• She can’t get enough of The Real Housewives.
• She’s embarrassingly obsessed with her dog, Scout.
• And she can be found playing Journey’s “Don’t Stop Believin” on repeat.